Lidl has become the first major retailer to use The Vegetarian Society’s Plant-Based Trademark on its Vemondo Plant! range, which includes plant-based ingredients, vegetable-based options, and ready meals.
The Plant-Based Trademark, offered by the Vegetarian Society, is designed to be the gold standard of plant-based accreditation and goes beyond the proposed ISO definition, in turn offering manufacturers and customers the labelling and product checking assurances they are looking for.
Products using the Plant-Based Trademark must have no animal ingredients, whilst also having a key plant-based characteristic. The Plant-Based Trademark has been developed with consultancy after a review of case law and the industry in general.
Vanessa Brown, Head of Trademarks, the Vegetarian Society said: “It’s fabulous to have Lidl on board with its fantastic Vemondo Plant! range now being certified to use the Plant-Based Trademark. Customers are looking for reassurance from an easy-to-read label and will be able to see the Plant-Based Trademark on products in Lidl stores soon.
“Developments in the marketplace see customers looking for different terminology. ‘Plant-Based’ is a term which resonates with them and manufacturers too. The Vegetarian Society offers third-party checking, registration and trademark services for products which meet the plant-based criteria and companies who would like to use plant-based terminology, to give customers the confidence to make informed purchases.”