Friday, April 12, 2024

Axia Spirit appoints Craftwork as UK distributor

Axia Spirit has announced a new distribution partnership with UK drinks distributor Craftwork.

Craftwork is now responsible for the distribution of the extra-dry mastiha from Greece throughout the UK. Craftwork will support Axia’s existing key on-trade accounts including The Botanist, The Real Greek and The Blind Pig, as well as helping the new and vibrant addition to the white spirit category to reach a wider UK audience.Commenting on the announcement, Mark Dawkins, founding director at Craftwork, said: “When a new brand wants to effectively create a new (sub)-category, it needs to have everything: premium and attractive packaging, great liquid, a great story, the right strategy and investment levels, and the right team of people behind it. Axia has all of this.

“We are very excited by every aspect of this partnership and are already enjoying working with Tony and the team. The reaction to Axia is already extremely encouraging.”

Axia CEO Tony Chvala added: “We couldn’t be more thrilled to have Mark and Craftwork as our distributor that will build off of a solid base in the UK market since our launch in 2021.  Their team is uniquely aligned with our growth plans and we look forward to supporting them.”

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