Bladnoch, Scotland’s oldest privately-owned Scotch whisky distillery, has partnered with premium spirits distributor Maison Villevert to accelerate growth of the single malt whisky brand in France.
As part of a three-year deal, Bladnoch will work with Cognac-based Maison Villevert to expand the Lowland distillery’s core portfolio into new markets and accounts across France.
Dating back to 1817, Bladnoch Distillery has been revived in recent years by David Prior, who purchased Bladnoch Distillery in 2015 and is the first Australian businessman to own a Scotch whisky distillery.
Bladnoch whiskies are now available in more than 45 markets worldwide, including the UK, the US, Australia, France and Taiwan.
Dr Nick Savage, master distiller at Bladnoch, said: “Our proposition to create a bold Galloway spirit with a proud heritage is unique to our distillery. As a result, demand for Bladnoch has grown at pace in recent years, not only in the UK but increasingly in France.
“Our partnership with Maison Villevert marks the next step in our vision for growth in this important market, helping us to reach more whisky enthusiasts in France with our signature Lowland Scotch whisky style and ‘taste-first’ approach to whisky making.”
Yannick Perezzan, commercial director at Maison Villevert, said: “Maison Villevert and Bladnoch share strong common values rooted in independence, authenticity, and a deep respect for heritage and craftsmanship.
“Maison Villevert will develop the Bladnoch brand in France by leveraging our tailored distribution model across premium retail network and on-trade. Thanks to its strong market expertise, premium positioning and storytelling-driven approach, we aim to elevate Bladnoch’s visibility, build emotional connections with consumers, and establish it as a key reference in the single malt whisky category in France.”