Tuesday, July 23, 2024

Budweiser signs agreement to distribute San Miguel in the UK

Budweiser Brewing Group UK&I, a subsidiary of AB InBev, has agreed with Mahou San Miguel to distribute San Miguel in the UK. This agreement will bring the Spanish brewer’s two leading brands under one umbrella, with Budweiser Brewing Group already distributing Mahou in the UK since 2021.

San Miguel will join Budweiser Brewing Group’s portfolio from 1st January 2025. Budweiser Brewing Group will distribute and promote San Miguel’s range of world beers in the UK, including San Miguel Especial, San Miguel 0.0 and San Miguel Gluten Free.

Alberto Rodríguez-Toquero, Managing Director, Mahou San Miguel said: “Today’s announcement marks a new chapter for Mahou San Miguel in the UK, as we partner with Budweiser Brewing Group to bring the world’s most loved Spanish beer to a larger number of UK consumers.

“This agreement further extends the relationship between our two companies, the UK is an important market for San Miguel and we are confident that Budweiser Brewing Group will succeed in fulfilling our ambitious plans for the brand.”

Jason Warner, CEO Europe, AB InBev said: “At Budweiser Brewing Group, we’re proud to sell some of the nation’s favourite beers. We are delighted to bring San Miguel into our portfolio of brands.

“Our customers can now look forward to experiencing the exceptional quality that both Mahou San Miguel and Budweiser Brewing Group are known for, as we toast to a future with more cheers!”

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