Friday, June 14, 2024

It’s Fresh! secures £6.7m to grow its food waste reduction technology business

It’s Fresh! has secured a £6.7 million investment led by BGF – the growth capital investors in the UK and Ireland – and Zintinus, a German-based venture capital fund, alongside existing investor Praesidium.

Founded in 2011 and headquartered in Burntwood, Staffordshire, It’s Fresh! is a global food technology business that helps extend the shelf-life of fresh fruit and vegetables throughout the entire food supply chain to reduce waste and optimise produce quality.

Food waste is a significant economic cost to society, with the UN Food and Agricultural Organisation estimating the cost of global food waste to be $940 billion while also accounting for 8% of global CO2 emissions. Fresh produce is a large contributor to global food waste, with some estimates claiming 40-50% of fresh food is wasted from harvest to post-purchase, with long storage and transit times accounting for a considerable portion of these losses.

It’s Fresh! has commercialised and further developed applications for the patented technology which controls the impact of ethylene emitted by fresh produce, and which ultimately controls the rate of ripening, and the eating quality of that produce. The company’s technology slows the rate of ripening and can be applied across the supply chain from harvest through to transit, to in-store fruit containers, making fresh produce safer, more available, and affordable for growers, distributors, retailers, and consumers.

The combined investment will be used to support the business’s global growth strategy and expansion into new markets, as well as the development of new solutions such as using the company’s unique technology within modified air packaging bags.

Rob Ward, CEO of It’s Fresh!, said: “Our ground-breaking technology rises to the challenge of reducing food waste across the supply chain. We not only deliver shelf-life extension, which reduces waste, but at the same time enable our customers to deliver optimal quality to consumers.

“We’ve already generated significant traction across our core markets in USA, South America, and Southern Africa, so this latest investment round comes at a pivotal time for the business, setting us up to scale rapidly and fulfil our potential as global leaders in innovative solutions tailored to fresh produce.”

BGF’s Rowan Bird said: “It’s Fresh! is an excellent example of a technology business that’s addressing a critical climate challenge with innovative solutions that benefit the entire fresh produce supply chain.

“The business has outlined an impressive growth strategy to capitalise on the market opportunity that’s reinforced by strong technical validation and early commercial success. We look forward to working in partnership with the team and its existing investment partners to achieve our combined growth ambitions while supporting a business that’s making a positive climate impact.”

Neil Inskip, head of BGF in the Midlands, said: “It’s Fresh! has a strong track record of growth to date and is developing world-leading technology right here in the Midlands that’s being used to address important global environmental issues. It also demonstrates the investment opportunity that exists on a local level as we look to back even more entrepreneur-led, high potential companies across the region.”

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