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Brown‑Forman sells Alabama cooperage
Brown‑Forman Corporation has sold its cooperage in Trinity, Alabama, to Independent Stave Company (ISCO).
The cooperage will continue to make barrels for the Jack Daniel Distillery as part of a strategic relationship between the companies. ISCO will rename the cooperage from the Jack Daniel Cooperage to the Alabama Cooperage upon closing, expected by May 1, 2024.
“We believe that barrels are more than a container for our whiskey, they’re an important ingredient. This agreement helps ensure a steady supply of the same high quality barrels at a competitive price to Brown‑Forman and Jack Daniel’s,” said Tim Nall, Chief Global Supply Chain and Technology Officer.
“ISCO will continue to craft American White Oak barrels using the same meticulous process that we have for generations, keeping the quality and taste of Jack Daniel’s Tennessee Whiskey consistent around the world.”
“We are grateful to Brown‑Forman for the opportunity to craft barrels of the highest quality for their iconic brand, Jack Daniel’s. Alabama Cooperage will be a great addition to our existing network of mills and cooperages,” said Independent Stave Company CEO Brad Boswell.
“We will utilize our 112 years of industry experience to manufacture barrels to the exacting standards they have been adhering to in Trinity, Alabama, since it opened in 2014. Our team looks forward to welcoming the employees in Trinity to the Independent Stave Company family.”
Previously, Brown‑Forman sold stave mills in Alabama, Ohio, and Tennessee, to ISCO. Like these prior transitions, current cooperage employees will be offered employment by Independent Stave Company.
Brown‑Forman will maintain ownership and operation of the long-standing Brown‑Forman Cooperage in Louisville, Kentucky. The Cooperage produces approximately half of the barrels for the Brown‑Forman portfolio of brands and enables ongoing barrel research, development, and innovation for brands and new expressions.
First Milk acquires BV Dairy
First Milk has acquired BV Dairy (Blackmore Vale Farm Cream Limited), a manufacturer of specialist chilled dairy products based in Dorset.
It services customers throughout England, Wales and Scotland, offering a comprehensive end-to-end solution to customers across food manufacturing and food service, as well as offering co-manufacturing to exciting growth markets such as the home meal solutions and gut health sectors, offering considerable opportunities for the future.
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China’s Tsingtao Beer awards UK license
LEC Beverages Group and In Good Company will collaborate in a joint venture to manage the UK licensing, sales and distribution of Tsingtao Beer, the flagship brew from China’s premium brewer, Tsingtao Brewery Co. Ltd.
Previously managed by C&C Group, Tsingtao has newly awarded its UK business to LEC Beverages Group, which in turn has entered into a joint venture with In Good Company to help distribute and sell the brand.
LEC Beverages Group is a boutique firm specialising in the management, progression, and distribution of top-tier drinks brands. With a strategic, long-term vision for distributing drinks in the UK, the team comprises highly decorated professionals with bespoke UK contacts and a strong network for both on-trade and off-trade distribution.
In August 2022, In Good Company acquired Fourpure and Magic Rock, bringing the brands back into British ownership. Since then, the business has made a number of strategic changes which have buoyed profitability and helped it grow at pace. It’s current portfolio of brands now includes the exclusive license for non-alcoholic craft beer brand Big Drop, and non-exclusive sales of craft brand People’s Captain, which is known for its foundation raising proceeds for UK mental health initiatives.
Tsingtao Beer, which is a well-hopped standard pale lager (4.7% ABV), will continue to be produced at Tsingtao Brewery Co’s facility in Qingdao, China, before being shipped to the UK to provide a truly authentic Chinese beer. In terms of Tsingtao Beer’s current distribution, it is available in M&S, as well as having a strong foothold across wholesale and hospitality, proving particularly popular at Chinese restaurants.
Founded in 1903, Tsingtao Brewery Company Limited is headquartered in Qingdao, the People’s Republic of China. It is publicly listed both on the Hong Kong and Shanghai Stock exchanges, and is the manufacturer, marketer and distributor of flagship beer brand Tsingtao as well as dozens of other regional brands. It is the best-known Chinese beer internationally with sales and distribution covering 100+ countries worldwide and is the No.1 imported Chinese beer brand in the UK.
Jack Perry, Chairman of LEC Beverages, said: “We’re thrilled to be taking on responsibility for Tsingtao’s licensing, sales and distribution in the UK. We have a long-standing history of developing and nurturing premium imported brands in the UK market and we know how important capturing a brand’s authentic heritage is as part of delivering a smart route to market strategy. We’re excited to bring our expertise in this area to Tsingtao and look forward to collaborating with In Good Company for the first time.”
In Good Company’s CEO, Steve Cox, said: “We’re really excited about this partnership with LEC Beverages and Tsingtao, and what it means for the further growth of the business. While our heritage and DNA has been and will always be in craft beer, thanks to the phenomenal breadth of expertise in our team, we have capabilities well beyond this and are keen to capitalise on this as the business evolves. We’re also really delighted to be working in partnership with LEC Beverages, who have a huge amount of industry expertise.”