HEINEKEN Mexico plans to invest €430 million in the establishment of a groundbreaking new brewery in Yucatán, with the ambition to expand sustainable brewing practices and foster community growth.
This announcement was made in the presence of Raquel Buenrostro, Secretary of Economy of Mexico and Mauricio Vila Dosal, Constitutional Governor of Yucatán, alongside Guillaume Duverdier, Managing Director of HEINEKEN Mexico.
Construction will take place in the Kanasín municipality, marking the company’s inaugural brewery in the southeast region. To be equipped with state-of-the-art technology, the new brewery is an important addition to HEINEKEN Mexico’s operations, aiming to address the growing demand in the southeast while capitalising on the region’s robust road, rail, and port connectivity.
In line with HEINEKEN’s global sustainability strategy ‘Brew a Better World’, the brewery will pioneer water processes unparalleled in the Mexican industry, integrating circular economy practices that ensure water reuse through cutting-edge treatment systems. In addition, HEINEKEN aim for the new brewery to operate with minimal waste and utilise renewable energy sources through advanced processes, equipment, and technology.
Currently employing over 18,000 people, HEINEKEN Mexico operates across seven breweries and one malting plant in Mexico. The Kanasín brewery in Yucatán is poised to create more than 2,000 direct and indirect jobs, further enhancing its role in the local economy. Operations are scheduled to commence in 2026, delivering beloved brands such as Tecate, Dos Equis, Indio, Bohemia, Amstel Ultra, and Sol, among others.
Guillaume Duverdier, Managing Director of HEINEKEN Mexico, said: “We highly appreciate the collaborative efforts of federal and state governments in fostering regional development. We take pride in being a part of Mexico’s history and in connecting with our customers and consumers in Yucatán and the southeast, all while safeguarding the environment and the welfare of our people. We are dedicated to and have strong confidence in Mexico, and we remain committed to continue brewing moments of joy and true togetherness through our portfolio of brands.”