Krones Recycling spun off as an independent subsidiary company

The demand for recycled plastics is increasing rapidly worldwide: consumer awareness is growing, companies are setting themselves ever more ambitious sustainability targets and recycling requirements from international governments are also increasing. As a company with almost 30 years of experience in plastics processing and almost 25 years in the field of recycling, Krones has now taken the pioneering decision to pool its recycling expertise in the independent subsidiary Krones Re-cycling GmbH from July 2024. A logical step, as Krones CEO Christoph Klenk explains: “The spin-off will enable Krones Recycling to develop faster and in line with market requirements. Because in line with our claim Solutions beyond tomorrow, this division makes a decisive contribution to protecting the environment by returning plastic waste to the value-added cycle.” More flexibility, familiar all-in-one service In addition, thanks to leaner processes and structures, the new company will be able to respond more quickly to changes in the constantly changing recycling market, says Michael Gotsche, Managing Director of Krones Recycling GmbH: “The newly founded company offers us the necessary flexibility and scope for action to be able to implement decisions in a customer-oriented, fast and optimised manner.” For all its independence, however, the name Krones Recycling not only symbolises the focus on plant engineering in the field of recycling, it also reflects the close connection to the Krones Group. “We know that our clients appreciate Krones’ overall line expertise, which means they get everything from a single source. They can continue to rely on this in the future. The worldwide sales and service network is also available to us without restriction,” Gotsche continues. Ambitious goals A large number of plastics such as PET, PE, PP and PS are already being processed on Krones Recycling’s lines worldwide. “Our vision is to make a daily contribution to a global circular economy for all plastics by offering our customers sustainable and profitable recycling solutions,” says Michael Gotsche, describing the overarching business objective. There is also a clear marker in relation to Krones’ sustainability targets: at least 30 per cent of the plastics processed on Krones lines are to be returned to the cycle as a recycled resource. Consequently, Krones Recycling will continue to conduct intensive research into new innovations at its in-house Recycling Technology Centre. There, tests on the recyclability of various plastics, including adhesives and colours, can also be carried out under real conditions on behalf of customers.

Symington’s first in UK to choose recyclable K3® r100 from Greiner Packaging

Symington’s has been using Greiner Packaging’s K3® cardboard-plastic packaging solution for its Naked brand instant noodles since 2021 and is now the first UK food producer to move its Oatburst instant porridge brand to Greiner’s award winning K3® r100 self-separating variant. “The K3® r100 product innovation has made the impossible possible,” says Greiner Packaging UK & Ireland Sustainability and Innovation Manager Rachel Sheldon. “The cardboard wrap and plastic packaging separate from each other without human intervention during the waste disposal process. “This means that achieving a high recyclability rate (up to 98%) does not depend on proper separation by the end consumer – which was the case with all previous K3® packaging – as it now happens completely independently before the used packaging reaches the recycling facility.” K3® r100’s sustainability credentials are a perfect match “Oatburst is ideal for people on the go, so we are delighted that however consumers dispose of the empty container when they have finished enjoying their instant porridge snack, the two packaging materials will self-separate to enable recycling during the waste disposal process,” says Symington’s Finance Director Julian Wetton. “We were already fans of the original K3® packaging solution from Greiner Packaging, but this new K3® r100 development is really exciting as we can be confident that we have put a perfectly recyclable product into the market.” Award winning K3® r100 Invented by Greiner Packaging over 40 years ago, and designed for recycling, the K3® cardboard-plastic cup is not only convenient and features an appealing look – its sustainability characteristics are extremely attractive, too. It features a unique tear-tab so that consumers can intuitively separate the cardboard outer wrap from the lightweight plastic cup to enable recycling. With the latest development, K3® r100, the materials separate themselves before they reach the near-infrared detection (NIR) system at the recycling facility, leading to proper detection, sorting and recycling. K3® r100 therefore enables cardboard and plastic to be assigned to the correct material streams during the initial sorting process, before being recycled. In January, K3® r100 received the World Star Packaging Awards, and last October, Greiner Packaging received the Green Packaging Star Award, from the Austrian magazine KOMPACK, for Berglandmilch being the first company in the country to use the self-separating K3® r100 packaging.

Explore innovative processing and packaging technologies at PPMA Show

Established over 35 years ago, the PPMA Show is recognised as the UK’s largest processing and packaging machinery exhibition. Each September, world-class companies come together to display their latest cutting-edge technologies and solutions in processing and packaging machinery, robotics and industrial vision systems. This year’s show takes place once again in Hall 5 between 24-26 September at the NEC in Birmingham. The show is a fantastic platform to showcase this rapidly growing industry, with over 300 businesses displaying their latest products, services and technologies to the thousands of visitors expected to attend in September. They will be able to discover state-of-the-art solutions in production, manufacturing and packaging. The PPMA Show covers the full spectrum of the industry; from food, beverage and FMCG to micro-breweries and distilleries and pharmaceuticals, and many more. The show is organised by Automate UK, which comprises the Processing and Packaging Machinery Association (PPMA), British Automation and Robot Association (BARA) and UK Industrial Vision Association (UKIVA). These three specialist trade associations serve over 550 member and affiliate member companies. The PPMA Show is designed specifically for decision makers including CEOs, MDs, Directors, Managers, and other key staff members who play vital roles within their companies, including engineers, production specialists, designers, buyers, processing specialists, and project managers. Krzysztof Brylinski, Technical Manager at Ardo Ltd, said this about last year’s show: “I’ve been here to look for equipment to improve our process. I have found everything I wanted and more, which I can use in my business.” This year’s three-day exhibition is packed with content, providing visitors with plenty to see and explore. Here’s a flavour of what visitors can expect:
  • Live demonstrations of fascinating new machinery in action.
  • Inspiration and innovative solutions which visitors can integrate into their businesses to streamline processes, improve efficiency, and boost productivity.
  • A full programme of seminars to learn from the industry experts about the latest trends and innovations and how to apply these to their own business.
  • Network with industry experts, peers and potential suppliers to share information and gain valuable insights.
  • Experience the complete production line in action from start to finish, from labelling, filling and packaging to processing, robotics, automation and industrial vision systems.
The ‘smart show’ The PPMA Show in September will be the ‘smart show’ that enables exhibitors and visitors to exchange information via their smart phones. Visitors can scan the QR code on the exhibitors’ stand to access more information about them, such as product and service brochures, catalogues and videos. Scanning the code also automatically triggers an exchange of contact details meaning visitors and exhibitors can get in touch with each other after the show. Automate UK will soon be launching an app for the show which will streamline the visitors show experience. Automate UK Awards 2024 The Automate UK Awards will take place at a brand-new venue, the Vox, on Wednesday 25 September 2024 which is after day two of the PPMA Show. This fabulous evening is where the industry comes together to celebrate excellence. Attendees will be treated to a brilliant evening full of entertainment provided by comedian Russell Kane, fabulous music by Boney M, a harpist, a delicious dinner, and a fantastic after dinner party until midnight. There will also be plenty of opportunities for networking with hundreds of industry peers. Automate UK is excited to announce that the entries for the Automate UK Awards are open. This is a fantastic opportunity for those working in the industry to be in the spotlight and showcase their achievements. They deserve to be recognised for making a real difference and this needs to be shared with the wider audience. 2024 Awards categories:
  • Innovative Processing System
  • Innovative Packaging Machinery
  • Innovative Robotics Solution
  • Innovative Vision Solution
  • Outstanding Customer Service
  • Rising Star of The Year
  • Partnership of The Year
  • Environmental Initiative of The Year
  • Lifetime Achievement
Entering is simple, free of charge and open to both Automate UK members and non-members. The deadline for nominations is Wednesday 7 August 2024. For more information, please visit:

Revolutionising packaging: Navigating towards a sustainable future

In the rapidly evolving packaging world, enhancements in food packaging persistently surface and bring revolution to the industry, which is shifting towards a more transparent, reliable, and socially responsible future. A quick web search around any key headwinds that the packaging sector can expect in the coming years regularly throws up the Food & Drink Federation (FDF) and one man in particular: Jim Bligh, Corporate & Public Affairs Director. The packaging landscape is expected to undergo significant changes driven by Extended Producer Responsibility (EPR) and similar policies. Clearer regulations are anticipated to spur innovation and investment in sustainable practices. Whilst Bligh envisions a future where supermarket shelves feature products made from different, more recyclable materials, reflecting shifts in consumer behaviour and manufacturing practices, a quick rummage around his current and rather busy in-tray shows challenges remain. Whether it’s ensuring a consistent supply of recycled content or governmental focus on fee collection over system efficiency, Bligh believes the pending transformation of the entire packaging value chain isn’t just about materials—it’s about revolutionising the entire packaging ecosystem, from production to disposal. “I think it’s accelerating,” Bligh told London Packaging Week. “I think with the changes in material science, the advances we’re making on different types of materials in all parts of the economy present huge opportunities. The biggest opportunities we’ve seen for decades in packaging! Having clarity on rules, more investment, direct financial incentives through EPR, and various other things will mean that we’re at the cusp of a new leap in how we package our products. I think we’ll see less plastic, and replacing plastic is a long-term challenge that no one has completely solved. So, watch that space, particularly in the material science world.” Bligh, a recently appointed member of the London Packaging Week Innovation Awards 2024 Jury, sees vast opportunities emerging from advances in material science, anticipating a shift away from plastics towards more sustainable alternatives. However, uncertainties persist, particularly regarding implementing EPR and Deposit Return Schemes (DRS). Despite consultations starting seven years ago, progress has been slow, leaving industries unsure about the recyclability of innovative packaging materials. “You’d expect that we’ll see quite rapid progress over the next two or three years,” said Bligh. “But what that will mean for the industry then is standard rules on recyclability in particular. So, when we’re innovating, creating new packaging, and creating new products, we’ll know whether they’ll be recyclable or not. One of the problems at the moment is that there’s a whole load of innovation going on, but, for example, if you’re making paper packs for your crisps, we don’t know when they’ll even be able to be recycled under the new systems that we’ll have in place in the coming years. We just need to get on with it and work with the government to build systems that work and attract the right investment to get that circular economy going.” As the United Kingdom grapples with the pressing issue of improving its recycling rates, the conversation around EPR becomes ever more crucial. EPR schemes, which place the onus on producers to manage the lifecycle of their products, have seen remarkable success in various countries. However, the UK faces unique challenges in adapting these systems to its context. Key concerns include the current government’s focus on fee collection over system efficiency and the critical role of producer leadership in driving sustainable packaging innovations. “I think EPR has worked really well overseas,” he added. “If you go to Canada or parts of the United States or Belgium, you see high-functioning systems that have pushed up their recycling rates. Our concern in the UK is that the government has done a lot of thinking about how to invoice businesses for the fees and not a lot of thinking about building a system that creates circularity. We are pretty confident that there’ll be a system that invoices us for £1.7 billion a year and that will happen in the next couple of years. The challenge for the next government after the election is going to be driving investment, attracting investment into new technologies, consolidating existing recycling infrastructure, encouraging and enabling packaging innovation, and spending that money wisely. “It’s not good enough for us that we’ll pay extra money that ultimately pushes up food prices. It’s not good enough for us that we’ll spend all those extra billions, and nothing comes out of it at the other end. So, the challenge for us and the government is how to create an efficient system that creates that circularity. For us that involves taking the best of overseas schemes, which generally involve producer leadership, where producers are good at running EPR systems and that’s why we see double the UK’s recycling rates in places like Belgium. So, we want to inject a bit of producer leadership into the systems to make it happen. I think that will happen over the coming years, but the system that will be in place from next year will be more cash collection than waste collection and we need to shift it so there’s more waste collection going on and more recycling over the first five years of the scheme to make it work. “The cost is borne by us and so it’s in our interest as producers that we make a system that really works and that we don’t just accept the status quo. In England, we’ve got a 44% recycling rate and that is not good enough when it comes to the cost that we’re about to start paying. Producers have an incentive to reduce the packaging they use, but also to build that system to get more recycled content into packaging in the future. And that means that we have a clear behavioural driver to make this work, so it’s critical that industry is at the heart of this.” The landscape of packaging and recycling is poised for significant transformation, driven by the implementation of policies like EPR. By establishing clear regulations, EPR aims to foster an environment where producers are motivated to reduce plastic usage and overall packaging volume. This regulatory clarity is expected to spur innovation and attract investment capital, propelling the industry towards sustainable practices. According to Bligh, when new technologies are guided by well-defined frameworks, they generate substantial investment and momentum. “When there are costs involved at the level that we’re going to see with EPR – well into the billions – the incentive is there to create new types of packaging that will work,” said Bligh. “I think having clarity in the rules will create the space for us to innovate and to develop those new products. It’s going to require a considerable amount of capital but if we get this right, then there’ll be investment capital coming in that will enable real innovation quite quickly, which is what we’ve seen in other places.” Over the next decade, we can expect a noticeable shift in the packaging of supermarket products. While the contents may remain unchanged, the packaging materials will likely be different, more sustainable, and designed to be more easily recyclable. “What we buy in the supermarket will look and feel different and be in different materials and hopefully then consumers will then recycle it in the right way as well,” he added. “There’s a big job of work for us all to do there to get people to think differently about the products they’re putting in their recycling bin. We need to make sure that we’re driving up those rates with the buy-in of citizens as well as the buy-in of manufacturers. “From a food and drink perspective, how we make our products, how we grow them, how we ship them, and how we sell them is all changing, and how we package them is changing at the same pace. Every element of our food system is transforming, and you can really feel that when it comes to the packaging. You see it in the supermarkets, particularly where you walk around and it feels very different. I think we’ll see different materials, things like seaweed, coming into packaging and a lot more paper being used than plastic. I think people’s mindset is in the right place but it’s now about having the clarity of the rules and making sure that we got the right investment going in.” The true measure of innovation lies in the satisfaction of its end users. In the packaging industry, this often means experimenting with various materials until finding a solution that works well for consumers and manufacturers alike. For large-scale producers, such as major crisp manufacturers, the demand for stable, reliable packaging is immense. The challenge is not just in developing sustainable options but also in securing a consistent supply of recycled content. According to Bligh, it’s crucial for producers to work with other stakeholders and for governments to help facilitate the development of a more robust market for recycled materials. “There’s more to it, I think, than just being sustainable, but that’s an important driver,” he continued. “I think one of the problems that we face as producers is the supply of recycled content has not been consistent. There are only a couple of factories in Europe that produce, for example, chemically recycled plastic that you can use again as food-grade packaging. They do not produce anything like enough for the global demand that exists. They don’t produce enough for the European demand that exists. So, it’s hard to make the big changes you want to make with enough content to make it happen. What we need to do as producers is to challenge the other players in the ecosystem to create enough supply because there is really enough demand and that’s where I think the government can come in to try and co-facilitate the market.” Bligh was keen to praise manufacturers and the packaging sector for their advancements, stressing the need for a circular economy and underscoring the importance of future generations by advocating for packaging that prioritises sustainable materials. “It’s really exciting to be part of this panel and to see the innovations that are happening and to see everybody coming together to celebrate,” he said. “I think where the industry is at and how it’s transforming will make for a fantastic process. We’ve got some brilliant brands involved in the panel, some real deep experts who are leading the change and to be among them is a great opportunity for me and the FDF as well to help move us on as an industry and to get a lot more sustainable as we change in the next few years.” As the packaging industry strides towards a more sustainable and environmentally conscious future, the journey ahead is both challenging and promising. But with leaders like Bligh advocating for innovation, collaboration, and regulatory clarity, there’s optimism for significant progress in the years to come. The first London Packaging Week Innovation Awards winners will be announced on the second day of the show, September 12. Find out more about the awards at

Budweiser signs agreement to distribute San Miguel in the UK

Budweiser Brewing Group UK&I, a subsidiary of AB InBev, has agreed with Mahou San Miguel to distribute San Miguel in the UK. This agreement will bring the Spanish brewer’s two leading brands under one umbrella, with Budweiser Brewing Group already distributing Mahou in the UK since 2021. San Miguel will join Budweiser Brewing Group’s portfolio from 1st January 2025. Budweiser Brewing Group will distribute and promote San Miguel’s range of world beers in the UK, including San Miguel Especial, San Miguel 0.0 and San Miguel Gluten Free. Alberto Rodríguez-Toquero, Managing Director, Mahou San Miguel said: “Today’s announcement marks a new chapter for Mahou San Miguel in the UK, as we partner with Budweiser Brewing Group to bring the world’s most loved Spanish beer to a larger number of UK consumers. “This agreement further extends the relationship between our two companies, the UK is an important market for San Miguel and we are confident that Budweiser Brewing Group will succeed in fulfilling our ambitious plans for the brand.” Jason Warner, CEO Europe, AB InBev said: “At Budweiser Brewing Group, we’re proud to sell some of the nation’s favourite beers. We are delighted to bring San Miguel into our portfolio of brands. “Our customers can now look forward to experiencing the exceptional quality that both Mahou San Miguel and Budweiser Brewing Group are known for, as we toast to a future with more cheers!”

Lassonde to acquire Summer Garden Food Manufacturing

Lassonde Industries has entered into a definitive agreement, through one of its U.S. subsidiaries, to acquire The Zidian Group, which operates Summer Garden Food Manufacturing. The U.S.-based manufacturer and distributor of specialty food is to be bought for a consideration of $235 million, payable at closing. A further amount of up to $45 million may be payable over the next three years, should certain financial targets be achieved and other conditions met. Located in Boardman, Ohio, and employing approximately 200 people, Summer Garden develops, manufactures and markets a wide range of premium sauces and condiments, including tomato and cream-based pasta sauces, BBQ sauces, dipping sauces and dressings. Its portfolio consists of approximately 250 products sold through more than 20,000 locations under the Gia Russa and Little Italy in the Bronx brands and under the G Hughes brand, a leader in the U.S. sugar-free BBQ sauce segment. Summer Garden also acts as a co-packer for well-known brands. “The acquisition of Summer Garden supports our ambition to become a more diversified North American food and beverage company,” said Nathalie Lassonde, Chief Executive Officer and Vice-Chair of the Board of Directors of Lassonde Industries Inc. “Growing our specialty food activities is one of Lassonde’s key strategic objectives and we are happy to have found the right company to help us achieve this objective. Our culture and values align with those of Summer Garden, which is also a multi-generational family business, with an entrepreneurial spirit and strong commitment to its employees, customers, consumers and the communities in which it operates. “We are looking forward to closing the transaction and welcoming new talented employees to the Lassonde organization.”

John West strips excess packaging off best-selling tuna products

John West is stripping their best-selling tuna products from excess packaging, making it as easy as a twist to enjoy. The new John West ECOTWIST® multipack reduces waste and is fully recyclable. ECOTWIST® is available in Asda stores, with other major retailers to follow soon. ECOTWIST® is John West’s take on making their products easier than ever to enjoy and recycle. The market leader in tuna has eliminated excess packaging from its best-selling ranges – no shrink wrap, no cardboard – just an aluminium strip that keeps their can towers together and is fully recyclable together with the can. Mark Doherty, Managing Director at John West Foods, said: “We have an ambition to be the most sustainable ambient fish brand in the UK by the end of 2025. “ECOTWIST® is the best packaging and product we have ever brought to our consumers. We have spent three years developing ECOTWIST® to reduce packaging waste in our consumers’ lives and to make our quality products taste and look even better. “It’s the ultimate faff-free solution to busy lives – storing and opening the cans is so easy and thanks to no excess packaging, recycling has never been easier, saving our consumers time to enjoy our healthy and nutritious products.” John West has developed the patent-pending can tower, held together by the so-called SmartStrip®. The team redesigned the can, ensuring it holds the same amount of John West tuna but saving over 400 tonnes of steel annually. The smaller, lighter designed can also reduces the amount of other contents in the product, the sunflower oil, spring water, or brine, saving an additional 1,500 tonnes of ingredients that consumers typically discard down the sink. Chris Shearlock, European Sustainability Director for parent company Thai Union, said: “ECOTWIST® was designed to meet John West’s ambitious packaging sustainability targets. They avoid approximately 65 tonnes of plastic shrink wrap or around 300 tonnes of cardboard equivalent annually. John West’s SmartStrip® has been independently verified as fully recyclable, so consumers can recycle the cans in one piece through the UK kerbside recycling network.” John West has the ambition to move all their products into sustainable packaging by the end of next year, with ECOTWIST® significantly advancing this goal. All John West ‘no drain’ ECOTWIST® products are already MSC-certified and the company plans to have their entire ECOTWIST® range MSC-certified by the end of 2025. They have the ambition to have their entire tuna portfolio MSC-certified to become the most sustainable ambient seafood brand in the UK. John West already offers the highest number of MSC-labelled products in the UK in the ambient tuna category, ahead of all other brands and the retailers’ own brands.

Double anniversary: The 500th aseptic Krones filler and the 200th product UHT in one line

From preform sterilisation to dispensing the sealed PET bottles – for the latest generation of the Contipure AseptBloc (CAB), Krones paid attention to an end-to-end process chain that is aseptically safe down to the smallest detail. An overall concept that has already proven its worth in the past and has won over customers all over the world: “Since the market launch of the updated Contipure AseptBloc around one and a half years ago, more than forty CAB could be sold already,” says Paul Schoenheit, Head of Sales Aseptic Technology. “This is a significant proof of the convincing safety and sustainability arguments in the updated solution. So next to the milestone of 500 systems sold based on the full PET Aseptic Portfolio by Krones, we feel the acceptance and appreciation of this very latest Krones solution across the globe.” The Brazilian beverage producer Natural One has also opted for the Contipure AseptBloc – and that’s a reason to celebrate: the 500th aseptic filler sold by Krones is integrated in the sterile block solution. Nature as inspiration Inspired by the diversity of Brazilian nature, Natural One has specialised in using fresh fruit and vegetables to produce juices in fifteen varieties. Natural One now exports its products from Brazil to around eleven countries. In order to meet the growing demand, the company is now expanding its bottling capacities – and is relying on state-of-the-art technology and expertise from Krones. The Contipure AseptBloc is now part of a new, already third Krones line at Natural One. “Having already covered the continents of America, Europe, Africa and the Asia-Pacific region with our juice products, we now want to reach these regions with our plant-based milk alternatives and CSD products as well, and we decided in favour of the Contipure AseptBloc not only because of its technological advantages. The cooperation over the past few years was also decisive. Krones has proven time and again that we have a reliable and trustworthy partner at our side in the company. We are delighted to be commissioning the 500th machine from Krones’ aseptic portfolio,” says owner and founder of Natural One Ricardo Ermírio de Moraes. The Contipure AseptBloc is also impressive in terms of energy efficiency and sustainability: it works with minimal water and energy consumption – thanks to state-of-the-art technology, it is even possible to recycle the sterile blown air. A unique feature in the Aseptic Preform sterilisation context. The system can be cleaned and sterilised in less than two and a half hours, meaning it is ready for use again in no time at all. Aseptic filling is guaranteed at all times, as the Contipure AseptBloc sterilises the preforms with gaseous hydrogen peroxide. This process sterilises the entire preform surface – inside, outside and in the neck area – and guarantees maximum safety for the filled product. This not only reduces costs, but also the CO2 footprint. Two anniversaries at the same time But that’s not all, because there’s a second anniversary: the VarioAsept D, which is also on order, is the 200th UHT line sold by Krones. “For this line, Natural One opted for the VarioAsept D from Krones, which is characterised in particular by its great flexibility: Juices, still products and CSDs as well as plant-based milk alternatives can be processed on it. Especially for the latter product group, the VarioAsept D has a module for direct heating. Natural One can also look forward to a première: the company is our first customer on the American continent to use this solution,” explains Stefan Höller, Head of Product Management Processing Units. The direct heating module is able to heat the product to the required temperature within a very short time and cool it down again just as quickly after the heat retention time. This technology is therefore ideal for products with high quality requirements. Time-saving and flexible The new line provides Natural One with more flexibility in filling in several respects. Just as the UHT system covers a wide range of products, the Contipure AseptBloc can also process a variety of bottle formats. With the optional robot, the format changeover is seamless and requires no manual intervention. This saves more time and production can be restarted quickly. “With these innovative solutions, Krones supports its customers in achieving both their efficiency and sustainability goals,” adds Paul Schoenheit.

Production to stop at Leicestershire stilton specialist

Arla Foods have confirmed production at a Leicestershire dairy could stop. The business, which runs Melton Mowbray’s Tuxford and Tebbutt Creamery, is proposing to stop production at the site that has operated for nearly 250 years. Arla Foods is now entering a period of consultation with the stilton specialist’s colleagues. The site employs around 60 people. It follows a strategic operational review announced in January, following a decline of the speciality cheese market in the UK. At the time Arla Foods said it was looking for possible buyers.

Bridor partners with Milka to launch new Chocolate Swirl pastry

French bakery manufacturer, Bridor, has collaborated with iconic German chocolatiers, Milka, to launch the new Swirl with Milka Chocolate. The all-butter puff pastry swirl gives caterers and retailers the opportunity to serve customers a pastry from one of the world’s most recognisable chocolate brands. With Bridor research showing that 87% of UK consumers surveyed want to eat this product, it’s a real opportunity to offer a pastry that’s already proven to be popular among shoppers and diners. Furthermore, the combination of Bridor’s Viennese pastry know how and Milka’s smooth, creamy chocolate, makes for a product that’s suited to breakfast or snacking occasions, with 87% of British consumers saying that this product would be perfect as a snack. Milka has been creating gourmet chocolate made with Alpine milk since 1903 and research shows that it is a widely recognised and a beloved brand across Europe. The new Swirl with Milka Chocolate combines a light and flaky Viennese pastry and a smooth pastry cream, with Milka chocolate chips made from palm oil free, and 100% sustainable cocoa. Available in boxes of 66, the 95g pastries come frozen and ready to bake in 16-18 minutes at 165-170°C following a period of 35-45 minutes at room temperature. Bridor has also designed branded, recyclable greaseproof paper bags to accompany takeaway sales, as well as repositionable stickers to catch the eye of consumers. Erwan Inizan, UK Sales Director at Bridor, said: “We are excited to be bringing the Swirl with Milka Chocolate to the UK following its great success in France. Milka shares our dedication to producing exceptional quality products with responsibly sourced origins and we are delighted to have collaborated to bring caterers and retailers a delicious pastry.” A full sales kit is available for Bridor customers, which includes Milka branded bags and stickers as well as shelf tags and posters that will help drive sales and prompt impulse buys. These promotional items feature the recognisable Milka logo and eye-catching purple and white colourway.