Independent fifth generation family business, Colton Packaging
, has teamed up with the creative confectioners at The Treat Kitchen to reimagine the customer experience through its packaging.
The Treat Kitchen has experienced phenomenal growth since it was established in 2014. The firm specialises in sweets, chocolate and biscuit gifts created from trending flavours and prints. Its sweet treats are now being stocked in 4,500 stores across the UK and 21 countries worldwide.
They approached Colton Packaging with a challenge to design a sustainable ecommerce box, robust enough to deliver heavy glass bottles through the courier network for home deliveries, whilst maintaining a wow factor in terms of style and print design.
Duncan Smith, director at Colton Packaging, said: “The Treat Kitchen came to us looking for a packaging solution that would deliver an excellent customer experience in terms of branding and gift reveal, yet was solid enough to protect fragile items during transit and improve sustainability. It is the sort of challenge our in-house design team thrive on, so we couldn’t wait to get started.
“We made sure we spoke to all Treat Kitchen’s key departments to feed into the design, including marketing, procurement and operations, to ensure that everyone’s needs were met during new product development and throughout the life cycle of our stock and serve solution.”
Key design features of the bespoke packaging solution include 100% recyclable corrugated cardboard box, with specially designed locking tabs, removing the need for polypropylene tape to be used in the warehouse. The size, style and grade of the box is also tailored to Treat Kitchen to perfectly fit their combinations of glass bottles and other products.
The most unique feature of the box is the print, which delivers wow factor to the customer when opening packages at home, yet reduces manufacturing and printing time, therefore lowering overall production costs. Treat Kitchen has been able to take advantage of this by putting a clever marketing message on this ‘inside’ panel, to enhance the customer experience and reinforce brand messaging when opening the box.
For Treat Kitchen, by sending products in the redesigned box they have removed plastic from the process, while still having a secure and customer friendly package. Bubble wrap has also been removed, enabling the Treat Kitchen to source and supply their own protective filling, biodegradable peanuts, in line with its brand values.
The Treat Kitchen team is already benefitting from saving money on tape, product costs and the amount of warehouse space required for storage. They have also had no reports of breakages from customers since they have launched the new box design.
Santa Yorke, brand manager, The Treat Kitchen, said: “The process was quick and easy. Once the size and style of the box was agreed, we received the cutter of the box. Next, we applied the brand artwork and submitted it back to the Colton Packaging design team. The lead times were very short, and the design team were more than happy to assist with any recommendations and feedback on the design.
“I’m very happy with the look and feel of our box, it brings out that special wow factor for everyone who receives it and all the Treat Kitchen team love it! I hope this box will help us to achieve more online sales and increase the number of returning customers.”
The partnership plan to work together again in the future to develop boxes in additional sizes for medium and large orders.