Launches

Rachel’s has launched its first ever organic Divine Desserts range, arriving in Waitrose and Sainsbury’s stores from late August.

Renowned for supreme taste and premium organic credentials, Rachel’s new indulgent desserts are made lovingly and with care, using only the finest fresh organic ingredients and no artificial flavourings or preservatives.

Presented in individual glass ramekins which can be re-used after eating, the new desserts are available as a pack of two, ideal for sharing during nights in with friends and family, after dinner, or simply when you want to spoil yourself to a mid-week treat. Divine Desserts are available in two delicious varieties:

• Divine Chocolate Pot - A combination of the finest organic chocolate, milk and cream, the chocolate pot has a meltingly luscious texture and a rich, chocolate flavour.

• Divine Vanilla Pot - With a careful blend of fragrant vanilla and a light and silky smooth texture, Rachel’s sumptuous pot promises a melt in the mouth experience.

Sophie Giraudel, brand manager at Rachel’s, says: “The addition of Rachel’s Divine Desserts brings another dimension to the Rachel’s brand, presenting an exciting opportunity for us to leverage our expertise in the dairy sector as we expand into the desserts segment.

“Following the success of Rachel’s Divine Rice; our new desserts range provides shoppers with a different way to enjoy Rachel’s straight from the fridge, incorporating the very same passion, care and organic ingredients as all Rachel’s products. Such innovation brings fresh opportunity for us to capitalise on the moments of indulgence we know everyone looks forward to, whilst keeping our consumers engaged and excited by the Rachel’s brand.”

Rachel’s new range is available from Waitrose and Sainsbury’s, priced at a RRP of £1.99 for a pack of two.

BrandOpus has worked with long-term client Twinings to redesign their range of classic blends and Earl Greys, as the brand continues to win by engaging consumers with it’s premium teas for every day.

In the UK and internationally, Twinings is synonymous with tea, launching popular favourites such as English Breakfast and Earl Grey tea which continue to perform well, as consumers looked to other teas on the supermarket shelves for more exciting experience. The brief to BrandOpus was to reignite people’s passion for quality and great taste by helping to understand why better matters for every day teas through a visually more approachable, relevant and modern brand presentation.

Following the redesign, English Afternoon and English Strong Breakfast join favourites such as English Breakfast in the classic blends range, which now feature bright and fluid illustrations incorporating icons that depict everyday activities, to overall deliver a much more relevant proposition. Across the Earl Grey and Lady Grey packs, BrandOpus make reference to the quirky nature of the teas through tea-party inspired illustrations, and a distinctive grey colour to differentiate the range.

Heather Hartridge, Marketing Director at Twinings, says, “The launch of the redesigned classic blends and Earl Grey teas sees the completion of a massive strategic design project with BrandOpus, who have risen to the challenge that Twinings have set them yet again.”

Paul Taylor, Executive Creative Director at BrandOpus, says, "We are excited and proud that this work will begin the next chapter in Twinings’ ambition to make its diverse and quality range of teas accessible."